May 13, 2021

How we Work: Work and Workers in Ireland Today


For many people, the work environment has changed enormously in the last number of years. Responding effectively to its challenges requires many skills such as resilience, teamwork and effective leadership.

A new study, led by Dr Melrona Kirrane of Dublin City University Business School, this study examines the prevalence of such abilities in our workforce. It is hoped that the findings of this survey will help identify effective starting points for building and enhancing such skills. Being strong in such critical attributes will enhance everyone’s ability to cope with adversity and deal effectively with challenges as they arise.

You can take part in this study by completing our anonymous questionnaire. It will take about 20 minutes of your time, and in return you will receive a personal profile of your skill in these domains.

Prize Draw

A prize draw for a weekend for two in the Malton Hotel, Killarney will take place upon the closure of the survey for all completed questionnaires. The winner will be announced on this site. If you wish to be included in this draw please provide contact details below.

Please do not hesitate to contact Melrona if you have any query in relation to this study and many thanks in advance for your time.

Melrona - Workers in Ireland Survey


Shelflife Interview: What Customers Want

It can be a tricky business
trying to figure out what customers want

shelflife - what customers wantAfter speaking on the topic at the Londis National Retailer Conference 2012, I was interviewed by Shelflife: Ireland’s leading magazine and website for the retail sector to try to get to the bottom of the matter.

The magazine wanted to know more about why customers buy particular products, in order to help its readers cope with the challenging trading climate they face at the moment.

Th discussion ranged from the importance of customer habits, to the uses of social media by retailers, and you can read the interview in full online here.

Irish Times: The Way We Work Now

“The biggest buzzword now is ‘engagement’,” says Dr Melrona Kirrane, an organisational psychologist at DCU Business School. “Engaged workers will give themselves to the task; they will go the extra mile, meet more difficult deadlines and hit higher targets and will end up more satisfied because they are more engaged in their work.”

I was recently interviewed by Joe Humphreys for his article on ‘The Way We Work Now’ which was published in The Irish Times on Saturday, January 12th, 2013.

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Why Do We Buy?


‘Why do we buy?’ It’s a question that’s pre-occupying business owners and marketers as they try to maintain or increase their market share in a very difficult economic climate.

To even begin to answer that question, you need to start pinning down ‘who’s who’ in your consumer base, and to investigate how consumers make their decisions.


Consumers are complex and sometimes irrational in the way they operate, but an understanding of some of the principles of organisational psychology can give you a real advantage over your competitors.

With all of this in mind, it was great to have a chance to discuss some of these issues with the audience at the Small Firms Association annual conference in Dublin recently.

How Should we Manage the Work-Life Interface?

How should we effectively manage the work-life interface?
It’s an issue that organisations increasingly see as strategically important, and of course it is an issue of vital concern to employees too.

Work-life interfaceResearch shows that young Irish people characterize the two domains of work and family as operating in conflict with each other, and it’s important that companies understand how this impacts on their own plans for the retention of employees.

Gender and social background are known to impact on people’s attitudes to work, and in this study – completed in collaboration with Kathy Monks – we look at how these demographic factors influence people’s ideas about how best to manage the work-family interface.

Better Organisational Structures

If we’re more knowledgeable about the intentions of students who are about to enter the labour market, that will help us to develop better, and more robust organisational policies and procedures for the future.

Our study confirms that gender still significantly affects people’s ideas about how they will manage the relationships between work and family. It also suggests that other factors, and particularly school experience, parental education and parental occupation, play an important role in developing these attitudes too.

The full article is available for download at

Kirrane, Melrona and Monks, Kathy (2008) “Attitudes Towards Managing the Work-Family Interface: The Role of Gender and Social Background,” Irish Journal of Applied Social Studies: Vol. 8: Iss. 1, Article 1.
Available at: