April 20, 2021

Shelflife Interview: What Customers Want

It can be a tricky business
trying to figure out what customers want

shelflife - what customers wantAfter speaking on the topic at the Londis National Retailer Conference 2012, I was interviewed by Shelflife: Ireland’s leading magazine and website for the retail sector to try to get to the bottom of the matter.

The magazine wanted to know more about why customers buy particular products, in order to help its readers cope with the challenging trading climate they face at the moment.

Th discussion ranged from the importance of customer habits, to the uses of social media by retailers, and you can read the interview in full online here.

Why Do We Buy?


‘Why do we buy?’ It’s a question that’s pre-occupying business owners and marketers as they try to maintain or increase their market share in a very difficult economic climate.

To even begin to answer that question, you need to start pinning down ‘who’s who’ in your consumer base, and to investigate how consumers make their decisions.


Consumers are complex and sometimes irrational in the way they operate, but an understanding of some of the principles of organisational psychology can give you a real advantage over your competitors.

With all of this in mind, it was great to have a chance to discuss some of these issues with the audience at the Small Firms Association annual conference in Dublin recently.