April 20, 2021

Shelflife Interview: What Customers Want

It can be a tricky business
trying to figure out what customers want

shelflife - what customers wantAfter speaking on the topic at the Londis National Retailer Conference 2012, I was interviewed by Shelflife: Ireland’s leading magazine and website for the retail sector to try to get to the bottom of the matter.

The magazine wanted to know more about why customers buy particular products, in order to help its readers cope with the challenging trading climate they face at the moment.

Th discussion ranged from the importance of customer habits, to the uses of social media by retailers, and you can read the interview in full online here.