April 20, 2021

Why Do We Buy?


‘Why do we buy?’ It’s a question that’s pre-occupying business owners and marketers as they try to maintain or increase their market share in a very difficult economic climate.

To even begin to answer that question, you need to start pinning down ‘who’s who’ in your consumer base, and to investigate how consumers make their decisions.


Consumers are complex and sometimes irrational in the way they operate, but an understanding of some of the principles of organisational psychology can give you a real advantage over your competitors.

With all of this in mind, it was great to have a chance to discuss some of these issues with the audience at the Small Firms Association annual conference in Dublin recently.